Advertising - Strategy, Creativity and Media
Chris Fill, Graham Hughes, Scott De Francesco
This title covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.
Categorías:
Año:
2013
Editorial:
Pearson Education UK
Idioma:
english
Páginas:
417
ISBN 10:
0273760912
ISBN 13:
9780273760917
Archivo:
PDF, 9.40 MB
IPFS:
,
english, 2013
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