Marketing, Morality and the Natural Environment (Routledge...

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Marketing, Morality and the Natural...

Marketing, Morality and the Natural Environment (Routledge Advances in Management and Business Studies)

Name: Marketing, Morality and the Natural Environment (Routledge Advances in Management and Business Studies)
ISBN: 9780415213820

Andrew Crane

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This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

Categorías:

Medicine

Año:

2001

Edición:

Idioma:

english

Páginas:

224

ISBN 10:

0415213827

ISBN 13: